Neuball was originally conceived as an animated cartoon football league whereby fans could follow the progress of their favourite teams in ‘real-time’. Pre-planned matches between 20 teams with episodes. Team loyalty played a big part in this idea with a huge host of interesting characters and backstory. Fans of Neuball would have the opportunity to immerse themselves in being a superfan both online and offline.

The original Neuball concept looked to be delivered across a range of platforms, spanning broadcasting, games, publishing, social networking, advertising and merchandise.

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